Hi 👋, I’m Laura Jastram.
I’m the Strategy and Channel Lead with a focus on Social at
Columbia Sportswear.
Before that I worked on
Razor Scooters,
Spartacus,
Huggies,
Jimmy Dean,
Whirlpool,
and Tyson
— at Ogilvy, and Digitas. That was a lot of commas. Please scroll down to see work I'm proud of and HMU.
↓ The Goods ↓
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↓ The Goods ↓ 〰️
Columbia Sportswear
Launched first global brand campaign in over a decade leading the social and influencer team.
Recognition
AdAge | Top 5 Creative Campaigns to Know Right Now
ADWEEK
MarketingDive
Strategic oversight for ColumbiaPFG - activity-specific Instagram and TikTok presences, and long-term influencer partnerships.
Here’s a handful of content I managed. If you want to see more, head to our TikTok that I launched.
Huggies l Training for 2032
Led social team planning social rollout for the Michael Phelps-led campaign partnering closely with creative to tailor assets launching with a candid Facebook live on Michael’s social accounts followed by a social forward series.
Recognition
Cannes | Shortlist | Social Influencer
One Show | Merit | Social Influencer Episodic
One Show | Merit | Social Influencer Multi Channel
LIA | Silver | Social
Jimmy Dean
Holidays
Feast your drooling eyes on the Longest Sausage Yule Log Video ever filmed, and maybe only. I sold in this proactive idea ignoring best practices to make the content the best version of itself all happening 3 weeks before it went live. Did I save the holidays? No. But I did make it more sausage-y.
This campaign cemented the holidays as a larger tentpole media spend which was followed by the sausage wrapping paper, the gift exchange, and sausage cookies. Sadly no sausage stocking stuffers. Next year?
Jimmy Dean
Test Kitchen
Food hacks. Pretty popular, and pretty popularly ignored by most brands. Not us.
As the social strategy team lead we saw through social listening that consumers were using Jimmy Dean products in a variety of creative ways. We embraced what was happening and poured fuel on the grease fire - The Jimmy Dean Test Kitchen which brought these consumer recipes to life leveraging the brand new Facebook Collections ad unit which was then used by Facebook as a best use case.
Kitchen Aid
Global Relaunch
Social strategy lead partnering with creative to develop social expression of the Mark of a Maker global campaign.
Recognition
David Ogilvy awards: GOLD, Fashion, Beauty & Home Campaign
Maytag
It’s Gonna Be Maytag
In possibly the best use of the dad from The Summer I Turned Pretty… we secured the rights to memeify the ever recurring NYSNC meme, with a Maytag Twist.
Recognition
Meme of the year. Thats right. I can hang my hat on that forever!
About Me
Well, well, you scrolled to the bottom. Guess I’ll tell you more about me in the form of memes to the right over there by there (Did you get a hit of midwestern from that? Good. I’m from Chi). My family and I are new to the Boulder/Denver area aka I’m new to the Boulder/Denver market. So let’s connect.
Want to know even more about me? Like my resume? Aren’t you thourough. I like that. Clicky click below.
